TikTok is introducing a updated setting that permits them to lessen the quantity of AI-created content appearing in their feeds. This move comes as the company disclosed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
This change is being tested over the following weeks before a widespread launch. This shift comes amid a rise in content created by AI, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising content creators on a competing service only show clips produced artificially. A large amount of this output is deemed mass-produced AI material, a label for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we want to provide users the power to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its network identified as artificially created. Collectively, in excess of 100 mn media items are added to the platform each day, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI content they see by accessing the topic control option in the app and picking “AI-generated content”. Additional categories that can already be modified under the tool cover politics, fashion, beauty, and movement.
Content Labeling and Policies
TikTok’s rules oblige users to label convincing artificially created content, and it bans malicious deepfakes of public figures or emergencies. Any realistic artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the platform will henceforth attach an “AI-made” label to content produced via its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This step is intended to deter users from trying to evade the labeling process.
AI Literacy Programs
The company is also launching a $2 million AI literacy fund for specialists and groups to create informative material about using AI responsibly. This program will support charitable organizations focused on training programming and robotics.
Moderation Strategy
The platform has defended its content review process, during discussion over plans to cut jobs for numerous safety staff in Britain. The company is expected to eliminate 439 jobs in its trust and safety team in London, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive clarified that staff-based oversight would remain essential, but AI can shield workers by eliminating the most harmful content prior to it has to be seen by staff. The platform stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to intervention by its automated systems.
It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
